Partner Journey: Indaba Coffee
A look at the journey of Indaba Coffee, an early joe partner who saw the value of an indie coffee network and has used it to grow despite a global pandemic.
Cass Clark
Oct 21, 2020
Indaba Coffee was one of joe's early partners, seeing the value of being part of a nationwide network of independent coffee shops.
The Journey
Indaba Coffee recognized early on that independent coffee shops are stronger together. By joining joe, they became part of something bigger than just their own shop.
Navigating the Pandemic
When the pandemic hit, Indaba Coffee had already built:
- A loyal customer base through joe's rewards
- Mobile ordering capabilities
- Digital relationships with customers
These tools helped them survive and even grow during one of the most challenging times in the industry's history.
The Results
As an early adopter, Indaba Coffee has:
- Built lasting customer relationships
- Grown despite global challenges
- Proven the value of being part of an indie coffee network
Their journey shows that investing in the right technology early pays dividends for years to come.
— Team, Indaba Coffee