Latina-Owned Catalina's Coffee Grows with joe Point of Sale

Vanessa Alvarez, owner of Catalina's Coffee & Cocktails in Sunnyside, Washington, has built more than just a coffee shop—she's built a community hub.

With a background that includes roles at the University of Washington and Redfin, Vanessa has always been passionate about creating inclusive environments. This value is at the heart of Catalina's Coffee & Cocktails.

The Challenge

Transitioning from a structured corporate environment to the dynamic world of coffee entrepreneurship came with its own set of challenges. Vanessa needed technology that would support her vision without getting in the way.

The Solution

joe Point of Sale gave Catalina's Coffee the tools to:

• Streamline operations
• Build customer loyalty
• Focus on what matters most—service and community

The Results

With joe Point of Sale, Catalina's Coffee & Cocktails has been able to:

• Grow their customer base through automated loyalty and rewards
• Create an inclusive, welcoming environment
• Focus on community-building rather than technology management

Vanessa continues to consult and run workshops for organizations like the City of Seattle to help create more inclusive work environments, all while running a thriving coffee business.

— Vanessa Alvarez, Owner, Catalina's Coffee & Cocktails