The most comprehensive free course for aspiring coffee shop owners. 12 lessons covering every major decision — from your concept and business plan to opening week and beyond.
Opening a coffee shop is one of the most exciting — and most challenging — things you can do in small business. The average coffee shop startup costs between $80,000 and $300,000. Most fail within the first five years. But the ones that get it right build something deeply meaningful: a place where community happens.
This course was built for aspiring owners who want to get it right from the start. We cover every major decision you'll face before opening day, with real numbers, real tradeoffs, and the kind of honest advice you'd get from a friend who's been through it.
Most "how to open a coffee shop" content is written by marketers, not operators. We work with 665+ independent coffee shops every day. We've seen what separates the shops that thrive from the ones that close. This course reflects that real-world knowledge — not theory.
This course is for anyone seriously considering opening an independent coffee shop — whether that's a full-service cafe, a drive-thru, a kiosk, or a roastery with a tasting room. If you're further along, check out our Business Plan Masterclass or Profit & Pricing course.