A Smart Loyalty System Will Do the Heavy Lifting to Reengage Customers
A smart loyalty system will do the heavy lifting to reengage customers and boost your bottom line.
Joe Success Team
Apr 20, 2022
Every coffee shop has customers who used to visit regularly but have drifted away. Life gets busy, routines change, and sometimes people just forget about their favorite local spot.
The question is: are you doing anything to bring them back?
The Problem with Traditional Loyalty
Traditional punch cards and basic digital loyalty programs have a fatal flaw - they only work when customers are already in your shop. They don't actively bring people back.
Think about it:
- A punch card sitting in someone's wallet doesn't remind them to visit
- Basic points programs don't reach out when someone hasn't ordered in a while
- Manual email campaigns take time you don't have
What Smart Loyalty Looks Like
A truly smart loyalty system works in the background, automatically:
1. Identifies At-Risk Customers
The system tracks ordering patterns and flags customers who:
- Haven't visited in their usual timeframe
- Have decreased their visit frequency
- Made a complaint or had a negative experience
2. Sends Personalized Reengagement
Instead of generic emails, smart loyalty sends messages like:
"Hey Sarah, we noticed it's been a couple weeks since your last vanilla oat latte. Here's $2 off your next visit - we miss you!"
This feels personal, not promotional.
3. Times Messages Perfectly
The best time to reengage someone is:
- Right before they'd typically visit (based on their pattern)
- When they're near your location
- During their usual ordering time
4. Tracks What Works
Smart systems learn from every interaction:
- Which offers drive the most returns
- What message styles resonate
- Which customers are most likely to come back
The Results Speak for Themselves
Coffee shops using joe's automated reengagement see:
- Higher return rates - More lapsed customers come back
- Increased frequency - Regulars visit more often
- Bigger tickets - Personalized offers drive upsells
- Saved time - No manual campaign management
It's Like Having a Dedicated Marketing Employee
One of our partners put it perfectly:
"joe's automated reengagement is like having a full-time employee dedicated to bringing customers back. Except they work 24/7 and never forget to follow up."
The best part? You set it up once and it works forever. While you're focused on making great coffee and serving customers, the system is working in the background to keep your pipeline full.
Ready to stop losing customers to forgetfulness? joe's loyalty marketing engine does the heavy lifting so you can focus on what you do best.