QR Codes for Coffee Shops: More Than Just a Menu
QR Codes emerged during the pandemic, but they are here to stay. Learn how the codes offer more for coffee shops than just a way to view your menu.
Joe Success Team
May 15, 2022
QR codes made a massive comeback during the pandemic. What started as a contactless solution has evolved into a powerful tool for coffee shops to drive engagement, sales, and loyalty.
If you're only using QR codes to display your menu, you're missing out on significant opportunities.
Beyond the Menu: What QR Codes Can Do
1. Direct Mobile Ordering
Instead of just showing a menu, QR codes can take customers directly to your mobile ordering system. Benefits:
- Reduced wait times - Customers order while waiting in line
- Higher ticket averages - Digital ordering typically increases average order size
- Fewer errors - Customers enter their own customizations
- Better data - Capture customer preferences and ordering patterns
2. Loyalty Program Sign-ups
Place QR codes at checkout to encourage loyalty sign-ups:
- Customers scan while their drink is being made
- Instant enrollment in your rewards program
- Start earning points on their very first purchase
3. Customer Feedback
QR codes on receipts or table tents can link to quick feedback forms:
- Capture real-time customer sentiment
- Address issues before they become bad reviews
- Show customers you care about their experience
4. Social Media & Reviews
Drive your online presence:
- Link to your Instagram for follow requests
- Direct happy customers to leave Google reviews
- Share your latest promotions
5. Gift Card Purchases
Make gifting easy:
- Place QR codes near the register during holidays
- Link directly to digital gift card purchase
- Customers can buy and send in seconds
Best Practices for QR Code Placement
At the Counter:
- Order ahead while waiting in line
- Sign up for loyalty rewards
- Leave a tip digitally
On Tables:
- Reorder drinks
- Access the menu
- Connect on social media
On To-Go Cups:
- Invite customers back with a promo
- Encourage loyalty sign-up
- Ask for feedback
At the Door:
- Order ahead before entering
- Check wait times
- View daily specials
The joe Advantage
With joe, your QR codes do more than display information - they create seamless customer experiences that drive loyalty and growth.
Every QR code scan is an opportunity to:
- Convert a one-time visitor into a loyal regular
- Capture valuable customer data
- Increase order frequency
- Boost average ticket size
Ready to make your QR codes work harder? joe provides customized QR materials that integrate directly with your ordering, loyalty, and marketing systems.