5 Tips for Marketing Your Coffee Shop on Social
Social media is one of the most powerful (and free) marketing tools for coffee shops. Here are five tips to make the most of it.
nick-martin
Sep 30, 2016
Social Media Done Right
Your coffee shop probably already has a social media presence. But are you using it to its full potential? Here are five tips to level up your social game.
1. Show the Process, Not Just the Product
Customers love seeing behind the scenes:
- Latte art in progress
- Beans being roasted
- Your barista's morning prep routine
- New menu items being tested
Pro tip: Stories and Reels get higher engagement than static posts.
2. Feature Your Regulars (With Permission)
Your customers are your best marketing:
- Share customer photos of your drinks
- Spotlight your regulars
- Create a hashtag and encourage customers to use it
Pro tip: User-generated content feels more authentic than polished marketing.
3. Be Consistently Inconsistent
Post regularly, but vary your content:
- Monday: Behind-the-scenes
- Wednesday: Featured drink
- Friday: Customer spotlight
- Weekend: Community vibes
Pro tip: Aim for 3-5 posts per week minimum.
4. Engage, Don't Just Broadcast
Social media is a conversation:
- Reply to every comment
- Like and comment on customer posts
- Ask questions in your captions
- Run polls and quizzes in stories
Pro tip: Engagement in the first hour after posting helps the algorithm.
5. Connect Online to Offline
Use social to drive in-store traffic:
- Promote limited-time specials
- Announce when popular items are available
- Share your joe ordering link for mobile customers
- Promote events and collaborations
Pro tip: Include a clear call-to-action in every post.
The Bottom Line
Social media marketing doesn't have to be complicated. Be authentic, be consistent, and let your shop's personality shine through.
Ready to drive even more traffic? Add joe mobile ordering and give your social followers an easy way to order. Email success@joe.coffee.