3 Ways Coffee Shops Can Upsell Food Using Mobile Ordering

The Mobile Upsell Advantage

Mobile ordering changes the psychology of purchasing. Without a line behind them, customers browse more, consider more, and ultimately buy more. Here's how to capitalize on that.

1. Strategic Menu Placement

On mobile, you control exactly what customers see and when they see it.

What Works:

• Feature food prominently: Don't bury pastries at the bottom
• Use appetizing photos: Visual triggers drive impulse purchases
• Pair suggestions: Show a croissant when someone orders a latte

Pro Tip:

Create a "Perfect Pairings" section that suggests food items based on drink selections.

2. Bundle Pricing

Bundles feel like a deal and increase average ticket size.

Effective Bundles:

• Breakfast combo: Coffee + pastry at a slight discount
• Snack pack: Drink + two treats for shareable occasions
• Meeting bundle: Multiple drinks + assorted pastries for office orders

Pro Tip:

Price bundles so the individual items would cost 15-20% more if purchased separately.

3. Time-Based Promotions

Different times of day call for different upsells.

Morning Rush (6-9 AM):

• Push quick breakfast items
• Emphasize grab-and-go options

Mid-Morning (9-11 AM):

• Promote second breakfast / snacks
• Target the "treat yourself" mindset

Afternoon (2-4 PM):

• Focus on pick-me-up treats
• Suggest pastries that pair with afternoon drinks

Pro Tip:

Use joe's scheduling features to rotate featured items throughout the day.

The Bottom Line

Mobile ordering isn't just about convenience - it's a powerful sales tool. When used strategically, it can significantly boost your food sales and overall revenue.

Ready to increase your average ticket? Email success@joe.coffee to get started with joe.