10 Tips to Maximize Small Business Saturday

10 easy marketing tips you can use this Small Business Saturday to maximize revenue and safely strengthen customer relationships.

1. Promote Early and Often

Start talking about Small Business Saturday at least a week in advance on social media and in-store signage.

2. Create a Special Offer

Give customers a reason to choose you on Saturday—whether it's a discount, free add-on, or special menu item.

3. Partner with Neighboring Businesses

Cross-promote with other local businesses to drive foot traffic to each other.

4. Optimize for Mobile Orders

Make sure your joe menu is up-to-date and ready for increased volume.

5. Share Your Story

Remind customers why supporting your shop matters—share your story on social media.

6. Thank Your Customers

A genuine thank you goes a long way. Consider handwritten notes or small tokens of appreciation.

7. Capture Contact Information

Use the opportunity to grow your customer database for future marketing.

8. Staff Up

Make sure you have enough team members to handle increased traffic.

9. Document Everything

Take photos and videos to use in future marketing and to celebrate the day.

10. Follow Up

After Small Business Saturday, follow up with customers to thank them and keep the momentum going.