For Coffee Lovers Overview Platform Loyalty Pricing
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Pricing That Makes Sense

See the true cost of running your shop. Most coffee shops don't realize they're paying 15-18% in effective fees.

joe Pricing

The complete coffee shop operating system

2.75%
in-store processing
$0 subscription fees
Group Purchasing: Payment Processing Lower rates through collective buying power
Hardware as a Service All the equipment you need, included
Free Marketplace Sell beans, merch & more to your community
7-Day Live Support + Growth Consultant Dedicated help when you need it
Quarterly joe-Sponsored Promos Free marketing campaigns funded by joe
Data, Training & Toolkits Access via our online community hub
Complete Admin & Marketing Suite Payroll, accounting, CRM, marketing & loyalty
See everything included in your membership →

Processing Fees

Transparent fees based on transaction type

Transaction Type Payment Processing Card processing fees Universal Rewards Loyalty program cost
In-Store 2.75%
flat rate
~1%
Effective cost*
Order Ahead 2.9%
+ $0.30 per transaction
~1%
Effective cost*

*We hold 6% for each loyalty transaction and pay back for discounts and promos from that budget. Your effective cost is approximately 1%.

The True Cost of Loyalty Programs

Most shops don't realize their loyalty program is eating 10-15% of revenue

Punch Cards

8-12%
Hidden cost of revenue
  • "Buy 10 get 1 free" = 10% off best customers
  • No data on who redeems or how often
  • Cards lost, stolen, or duplicated
  • Can't re-engage lapsed customers
  • Rewards loyalty, doesn't grow it

Square Loyalty

$45-105
Per month + scaling costs
  • Card-linked = auto-enrolls every card
  • You pay for one-time visitors too
  • Costs rise as more customers transact
  • Still need separate discount budget
  • No network benefit - just your shop
Tiered Pricing (Per Location)
0-500 visits$45/mo
501-1,500 visits$75/mo
1,501-10,000 visits$105/mo

joe Universal Rewards

~1%
Effective cost. Transparent.
  • We hold 6%, pay back for discounts & promos
  • Full customer data: visits, spend, preferences
  • Automated win-back campaigns
  • Network effect: acquire from other joe shops
  • 41x proven ROI from partner data

💡 The Square "Card-Linked" Trap

Square automatically counts every unique payment card as a "loyalty visit" - even one-time customers who never return. As your business grows, you're pushed into higher pricing tiers whether you want it or not.

⚠️ Check Your Square Reports

Go to Square Dashboard → Reports → Discounts. Most coffee shops are shocked to see 10-15% of their revenue going to discounts and giveaways. Combined with processing fees and Square Loyalty subscription, you're looking at a 15-18% effective rate. With joe, your Universal Rewards has an effective cost of approximately 1% - we hold 6% for loyalty transactions and use it to fund all discounts, giveaways, and loyalty rewards.

Calculate Your Effective Rate

Enter your numbers to see your true cost with Square vs joe

Average Ticket $10.00
Check Square Dashboard → Reports → Discounts
Monthly Cost
Square + Current Loyalty
$7,295
Processing + fees + loyalty
14.6% effective rate
Monthly Cost
joe All-In
$2,700
~1% rewards replaces ALL discounts
5.4% effective rate
Your Annual Savings with joe
$55,140
$4,595/month • Lower effective rate by 9.2%
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