Universal Discount & Giveaways
Customer rewards fund
Acquired Customers
New customer referrals
In-Store
2.5%
2.5%
0%
Order Ahead
2.5%
+ $0.15 per transaction
2.5%
0%
eCommerce
(coming soon)
2.5%
+ $0.15 per transaction
2.5%
15%
*Free if purchase from store page
The True Cost of Loyalty Programs
Most shops don't realize their loyalty program is eating 10-15% of revenue
Punch Cards
8-12%
Hidden cost of revenue
✗ "Buy 10 get 1 free" = 10% off best customers
✗ No data on who redeems or how often
✗ Cards lost, stolen, or duplicated
✗ Can't re-engage lapsed customers
✗ Rewards loyalty, doesn't grow it
Square Loyalty
$45-105
Per month + scaling costs
⚠ Card-linked = auto-enrolls every card
⚠ You pay for one-time visitors too
⚠ Costs rise as more customers transact
⚠ Still need separate discount budget
⚠ No network benefit - just your shop
Tiered Pricing (Per Location)
0-500 visits$45/mo
501-1,500 visits$75/mo
1,501-10,000 visits$105/mo
joe Universal Rewards
2.5%
Fixed. Always. No surprises.
✓ Flat 2.5% funds ALL rewards & giveaways
✓ Full customer data: visits, spend, preferences
✓ Automated win-back campaigns
✓ Network effect: acquire from other joe shops
✓ 41x proven ROI from partner data
💡 The Square "Card-Linked" Trap
Square automatically counts every unique payment card as a "loyalty visit" - even one-time customers who never return. As your business grows, you're pushed into higher pricing tiers whether you want it or not.
⚠️ Check Your Square Reports
Go to Square Dashboard → Reports → Discounts. Most coffee shops are shocked to see 10-15% of their revenue going to discounts and giveaways. Combined with processing fees and Square Loyalty subscription, you're looking at a 15-18% effective rate. With joe, your Universal Rewards is a fixed 2.5% that covers ALL discounts, giveaways, and loyalty.
Calculate Your Effective Rate
Enter your numbers to see your true cost with Square vs joe