Joe Platform
Complete in-store operating system.
- Lightning-fast POS
- Kiosk ordering
- Staff tools
- Real-time reporting
The Operating System for the Independent
Infrastructure for independent coffee and culture.
Joe replaces fragmented, extractive systems with one integrated platform that runs your shop, grows demand collectively, and ensures value is shared fairly.
500+
Partner Shops
40k+
Active App Users
2.75%
Flat Processing
What We Believe
A great coffee shop is a creative act.
Not in a metaphorical way—in the same way an indie musician builds a sound. You choose the details. You set the tone. You shape how people feel in the room.
The shop is the record. The day is the set. Every menu, playlist, greeting, and corner table is part of the work.
Independence shouldn't mean doing it alone. Coffee needs infrastructure. And if your shop creates demand, the value should come back to you—clearly and fairly.
Transparency is how trust scales. Clear terms. Clear numbers. Everyone knows what they earned and why.
Four layers that work together.
Each product is powerful alone. But when they connect, you unlock capabilities no competitor can match.
Joe Marketing
Replaces waste, not adds noise.
- Network loyalty
- AI campaigns
- Coordinated incentives
- 5% hard cap
Joe Pass
Feels personal, not promotional.
- Mobile ordering
- Network rewards
- Subscriptions
- Discovery
Joe Finance
Transparent, predictable, aligned.
- 2.75% flat
- Payroll & tips
- Accounting
- Scheduling Soon
"Independence is strongest when systems are shared."
Fair economics, by design.
No subscription fees. No hidden costs. We replace existing spend, not add new cost.
Loyalty cost capped at 5% of loyalty-influenced sales.
This replaces your Discounts & Giveaways budget—not adds to it.
See your true cost of sales
Enter your numbers. We'll show you what you're spending—and how Joe compares.
Your Sales
$
$
$
$
Current Payment Processing
%
+
$
per transaction
%
+
$
per transaction
Marketing & Loyalty
$
$
Operations
$
Cost Comparison
TODAY
Marketing & Loyalty
Discounts$2,400
Software$200
Subtotal$2,600
% of loyalty sales10.83%
Payments & Ops
Processing$1,964
Software$350
Subtotal$2,314
% of total sales5.79%
Total$4,914
Cost of sales12.29%
WITH JOE
Joe Marketing (5%)
Loyalty$1,200
SoftwareIncluded
Subtotal$1,200
% of loyalty sales5.00%
Joe Finance (2.75%)
Processing$1,100
Payroll, accountingIncluded
Subtotal$1,100
% of total sales2.75%
Total$2,300
Cost of sales5.75%
Estimates are directional. Joe Finance includes payroll, accounting, and scheduling at no additional cost.
One system. No gaps.
Lightning-Fast POS
Built for coffee. Fast checkouts, modifiers.
Mobile Ordering
40,000+ active users on Joe Pass.
Network Loyalty
Rewards across 500+ shops.
2.75% Processing
Flat rate. No per-transaction fees.
Integrated Payroll
Tips, taxes, compliance.
Automatic Accounting
Reports, P&L, tax exports.
Get Started
Let's talk about your shop.
We'll walk you through the system and show you exactly how the economics work. No pressure, just clarity.
Talk to a Representative
We respond within 24 hours. Privacy