"The bread is excellent, super delicious. All of their other baked goods that I've tried are super yummy. The cookies are really very good, especially the sesame tahini cookies. The Pan Suisse also very delicious. All the staff here are super sweet and kind. Yes the line can be long but it's totally worth it. I find that their Instagram is a great resource for updates regarding the bakery's specials and availability."

"When I saw a line outside the door of the Wide Awake bakery, I thought to myself, a piece of bread can not be that good. I was wrong. With serious dedication to their craft and mindful selection of what ingredients goes in it, WAB has consistently surpassed my expectations for how good bread can be. I love all of their baked goods. My personal favorite is the Sunflower farmers. The staff are outstanding as well. A must stop in town."

"As a croissant aficionado, I'm always looking for a savory, flaky, and crunchy pastry to pair my morning coffee with. After years of looking all around Ithaca for the perfect croissant, I was all but disappointed and almost gave up. That was until I found Wide Awake at the local farmers market. Since then, I make it a point to grab a 3-pack of croissants to take home every weekend. But, what happens when I need my croissant fix on a Thursday? Lucky for me, Wide Awake opened a brick and mortar location on Buck Hill road, just across the street. No more waiting for the weekend to get croissants! This is the neighborhood bakery you dream of. They bake daily, have a surprising variety of breads and pastries, and make some decent espresso. Most of their baked goods use sourdough, except for baguettes and a couple of others. They're welcoming, knowledgeable, and are willing to provide recommendations. The new location has parking space, baking paraphernalia and good coffee. Word of advice: They're still a small bakery with high local demand. Additionally, a large portion of their production is devoted to their bread CSA (community supported agriculture) program. If you want to reliably get the bread of your choice, you may want to consider joining their CSA. Otherwise, go in like me and be surprised with whatever loaves are available at a given time. For croissants, I recommend getting there early to snatch a 3-pack."

"One of the best experiences I've had at a place in ithaca. The service was quick and the workers where very generous and kind, and definitely some of the best bread I've had in my life. I recommend Wide Awake bakery to anyone coming through or living in ithaca ❤️."

"TL;DR: The hours of operation are incredibly frustrating. Let me start by saying that the pastries here are excellent—my roommate has brought some home a few times, and they’re wonderful. That said, I find the hours of operation quite frustrating. I already knew the store was closed on weekends. But I just discovered they're also closed weekday mornings (slightly ironic given the name). I had an appointment this morning and thought I’d stop by afterward to grab a croissant and cappuccino on my way into work—only to learn they don’t open until 11 AM. With store hours limited to 11 AM–6 PM Tuesday through Friday, the shop is effectively inaccessible to much of the local community. No chance to grab a coffee and pastry before work if you're on a 9–5, nor on the weekend—and I’ve heard that if you don’t get there early, they often sell out quickly. Jealous of those whose schedules allow them to patronize this place! Guess the rest of us are stuck with Ithaca Bakery..."