"Nice little shop! Most items from small businesses or local artists. Owner is charming and knowledgeable. There to help, but doesn't intrude. Will go back again."

"I needed a very specific set of cards, I did not want to shop at a big box store or drugstore, and I needed them at a time when other independent stores were closed. I walked in and found exactly what I needed in this lovely shop. Friendly proprietor as well."

"A friend recommended this to me a not big shopper but like to get nice gifts. Not only did their towels keep me laughing out loud, it is a great shop throughout. Good job curating What's In Store"

"What a true gem! One stop gift shop, What's In Store is the cutest little NobHill store that offers one of a kind New Mexico hand made items, humorous gifts, unique kitchen items, wonderfully scented candles, cocktail party favors and so much more. Unique gifts are gorgeous and reasonably priced. I love stopping by to pick up a gift or treat for myself. These gentlemen always have something new & fun! It's a great place to shop!"

"They have affordable unique finds that stand out from the ordinary. I just love this gift shop! The staff is so welcoming and helpful. We found the perfect birthday gift and we left with some items for ourselves. You won’t be disappointed! 🎁✨"