Our Purpose

Rewriting the Story of Commerce

Pouring prosperity back into the hands of the people. We're creating a new economy where independent brands win — starting with coffee.

Why We Exist

Independent coffee shops are the heartbeat of communities — where culture, craft, and connection come to life. But rising costs and big chains are squeezing them out.

We believe local businesses deserve the same technology advantages as billion-dollar chains. We're here to level the playing field.

The Movement

Prosperity That Pours Back

Real results from real independent coffee shops.

500+

Independent Shops

41x

Average ROI

65%

Loyalty Engagement

$8K+

Avg Annual Savings

Our Values

What We Stand For

The principles that guide everything we build.

🤝

Unity Over Silos

Independent businesses are stronger together. We foster trust and cooperation to unlock potential no single shop could achieve alone.

🎯

Purpose Over Profit

Growth is only meaningful when it uplifts people, strengthens communities, and serves something greater than revenue.

🌱

Regeneration Over Extraction

Business should create more than it takes. Every decision nourishes the ecosystem — from root to cup, farm to community.

🏪

Independence Over Chains

We protect creative independence and excellence over speed and scale. Your shop, your brand, your identity — amplified, not absorbed.

💡

Support Over Scale

Technology should enhance relationships, not replace them. We remove friction while preserving craft and connection.

💪

Empowerment Over Exploitation

We return what's yours. Value flows back to craft and community — not to venture capitalists and corporate shareholders.

The joe Story

joe started with a simple observation: independent coffee shops make the best coffee, create the best communities, and deserve the best technology.

But they were stuck with tools built for generic retail — paying higher fees, managing disconnected systems, and competing against chains with billion-dollar tech budgets.

We built joe to change that. A complete operating system designed specifically for coffee shops. A network where customers can earn rewards everywhere. A collective where independent shops have the same advantages as Starbucks.

Because when local coffee thrives, communities thrive.

☕

"Keep coffee local. Keep communities strong."

Join the Community

Follow along as we celebrate indie coffee shops and the amazing people behind them.

Follow @joe_is_community Partner Community Hub Read Our Blog

Ready to join the movement?

500+ independent shops are already rewriting their story with joe.

Join the Collective