Step 1 of 5
Welcome

Who are you in
the coffee world?

We'll set up your profile and access based on your role.

Shop Owner
I own or manage an independent coffee shop
🌿
Roaster
I roast coffee — wholesale, retail, or both
🛠️
Vendor / Supplier
I sell products or services to coffee shops
🫶
Coffee Enthusiast
I love coffee and want to learn from the best
Verification

Verify with Google
Business Profile

This confirms you own or manage a real coffee shop and gives you your ☕ Shop Owner badge instantly.

🔐
Why Google Business Profile?
GBP is how we verify you're a real shop owner without paperwork or waiting. It takes 30 seconds and you're in.
Verification

Tell us about
your roastery

We review roaster applications within 48 hours. Once approved you'll get your 🌿 Roaster badge.

Application

Apply as a
Vendor

We review all vendors before approval. Our community is built on trust — vendors who contribute knowledge are the ones who earn business here.

🛡️ Vendor Code of Conduct You may answer questions, share knowledge, and list your products. You may not cold-pitch, DM unsolicited, or poach customers from the community. First violation = warning. Second = removal. We're serious about this.
Welcome

You're in the
right place.

This community is built by the people who make your favorite coffee. Pull up a chair.

🫶
Coffee enthusiasts welcome
You'll have access to the feed, forums, content library, and events. No verification needed — just show up.
📬
Application received.

We'll review it within 48 hours and email you when you're approved. In the meantime, you can still explore the community.


Personalize

What are you
here to learn?

Pick at least 3. We'll surface the most relevant content, forums, and people for you.

☕ Espresso & Brewing
💳 Loyalty Programs
📱 Online Ordering
👥 Staffing & Culture
🌿 Sourcing & Roasting
📈 Growing My Business
🛒 Equipment
📣 Marketing
💰 Finance & Pricing
🤝 Supplier Relationships
🌍 Sustainability
📊 Industry Trends

Pick at least 3 to continue

Personalize

What can you
teach others?

Optional but powerful. Other owners will see your expertise and reach out for advice.

🚀 Opening a Coffee Shop
👨‍🍳 Barista Training
💵 Pricing Strategy
📋 Menu Development
🏗️ Shop Buildout & Design
🖥️ POS Systems
🧑‍🤝‍🧑 Hiring & Culture
📄 Permits & Licensing
📱 Social Media
☕ Coffee Sourcing
📦 Wholesale Accounts
🚗 Drive-Thru Operations
🌱 Sustainability
💳 Loyalty Programs

Nothing selected? That's fine — you can add this later from your profile.

Say hello

Introduce yourself
to the community

One post. That's all it takes to go from member to part of the community.

Not sure what to say? Try: your shop name + city, how long you've been open, and one thing you're working on right now.
0 / 300

🎉

You're in.
Welcome to joe.

☕ Shop Owner
🌐 Active Network
What to do first
📌
Read Brenden's welcome post and say hello
🎬
Watch the 5-min joe platform overview
💬
Browse the Operations forum — your questions are probably already answered
📅
RSVP to the next live Q&A with Brenden — Mar 5 at 2pm PST
Who are you Verify Interests Say hello